That’s a wrap on our GM Retreat at The Dollywood Company’s Heartsong Lodge & Resort! Over the past few days, our leadership team came together to learn, grow, and celebrate the incredible work happening across Bluemont. This annual event is a time to reflect on our progress, set new goals, and strengthen the relationships that make our team so special.
Hometown Hospitality: Our Theme for 2025
This year’s retreat centered around Hometown Hospitality—our commitment to delivering warm, authentic, and personalized service that reflects the heart of the communities we serve. Throughout the retreat, we focused on enhancing the guest experience, reinforcing our company values, and empowering our teams to create even more welcoming and memorable moments in our stores.
We were honored to hear from Allyson Peck from Inspire Brands and Eugene Naughton from The Dollywood Company, who shared powerful insights on leadership, hospitality, and brand excellence. Their stories left us inspired and motivated to take our guest experience to the next level.
A Time for Learning, Growth, and Personal Development
In addition to leadership development and business updates, we dedicated time to personal growth and skill-building through engaging breakout sessions. These sessions allowed our leaders to dive deeper into key topics, exchange ideas, and gain valuable insights to bring back to their teams. We also took time to recognize outstanding team members, engage in team-building activities, and, of course, have a little fun along the way!
At Bluemont, we believe that great leadership starts with investing in our people. This retreat is one of the many ways we empower our teams—ensuring that every guest experience is exceptional, welcoming, and full of hospitality.
Looking Ahead
With our Hometown Hospitality program launching in stores, we’re excited to put everything we’ve learned into action. We’re confident that this initiative will strengthen our guest relationships, elevate service, and make an even greater impact in the communities we serve.
A huge thank you to everyone who made this retreat such a success! We’re excited for what’s ahead—stay tuned as we bring Hometown Hospitality to life!
