National Donut Day is always one of the most fun days of the year in our stores. There’s an energy to it. Teams come in ready. Guests walk through the doors smiling. Sprinkles seem to sparkle a little more than usual.
All day long, we had the joy of serving free donuts, connecting with our guests, and celebrating a tradition that feels both lighthearted and meaningful.
But National Donut Day isn’t just about frosting and fun. The holiday was originally created to honor the “Donut Lassies,” volunteers who served donuts to soldiers during World War I. It began as a small act of comfort and encouragement during an incredibly difficult time. At its heart, the day has always been about service and simple kindness.
This year, we were proud to carry that legacy forward by donating dozens of donuts to The Salvation Army in Knoxville. It was a small gesture, but one rooted in the same spirit that started this tradition more than a century ago.
